Enhance Understanding

A progressive, cross-functional and energetic leader, Kirk Thompson builds growth strategies, marketing roadmaps and implementation plans by starting from the customer experience, integrating digital, promotional and engagement strategies to drive sales growth, new customer acquisition/conversion and organic growth among current customers for brands and clients in hospitality, retail, B2C and B2B services industries.

 

A quick study of what's working and what's not, Kirk starts from customer experience (CX) strategies, bringing value propositions, digital strategies and acquisition/conversion strategies to bear for sales enablement, customer segmentation, sales & channel growth; as well as CMO and Marketing Team support for branding and digital/social campaigns; new product & service development and commercialization.