The importance of customer data

You can’t guess at taking your business beyond the transaction to unbreakable relationships with the customer.

Why Customer Data Matters?

Having good customer data is critical to deliver a good customer experience. It enables personalization, improves service quality, anticipates needs, and drives strategic decision-making. By effectively utilizing customer data, businesses can enhance satisfaction, loyalty, and overall success.

Are you Effectively Utilizing your Customer Data?

With every interaction, customers provide insights into what brands need to improve. If your customer data isn't uncovering these insights, it's not being utilized effectively.

You need CX Transformation experts to show you how to convert customer data into actionable knowledge, enabling your brand to strengthen and deepen customer relationships.

Steps for Transforming your Customer Data into improved CX

It's a straightforward formula: Collect, Share, Act. Applying this unique approach to your customer data will empower your team to unlock valuable actions needed to strengthen customer relationships, enhance customer experience, and improve organizational efficiency—key factors that drive increased revenue and profits.

COLLECT the right data. To know your customer better, you have to invest time in gathering information and building stores of customer knowledge.

Collect/Share/Act Explained

SHARE the data with everyone. Some brands commit substantial resources to collecting and interpreting data and coming up with significant insights and knowledge, only to sit on it and do nothing with it.

ACT on the data. Organization-wide, all teams should be applying customer knowledge to their planning, decisions, and actions.

What industry leaders we worked with have to say...

"CX is the new competitive currency. If you don't compete on CX within a digital arena, you’ll be outclassed by somebody who is – and you will lose." Danny Winokur - Adobe (Former Executive)

As you take efforts to improve your customer relationships, your company's level of CX Transformation grows and profits increase. A total of 36% of executives from companies that have reached level 3 [Advanced Stage] of CX Transformation report that their profits are significantly higher than the industry average.

Source: Unbreakable 2021

Learn More About
Collect Share Act

In his book, Jason Ten-Pow our CEO pulls back the curtain on brands that seem to effortlessly build and maintain unbreakable customer relationships.

The world’s best-loved brands out-perform their competitors:

Collecting data and transforming it into knowledge
Sharing customer knowledge
Acting frequently based on customer knowledge

Out of CSA emerges a proven 5-step approach for deepening customer relationships and increasing revenue and profits.

INSIGHTS FROM THE BOOK

Most businesses have gone digital. That creates a higher set of expectations on the part of the customer. And with digital native cloud companies like Google, Facebook and Uber now embedded in our lives, people have come to expect great digital experiences. The bar is set very high.